COMMUNITY    |    CULTURE    |    CERVEZA

COMUNIDAD    |    CULTURA    |    CERVEZA

Raíces Brewing Co. has developed a unique approach to attract guests to its brewpub which involves 3 components: A Strong focus on Community, Authentic Cultural Events & High Quality Craft Beer (Cervezas Artesanales) while adding opportunity and access to underrepresented groups into the industry through our Raíces SEEDS programs.

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Raíces serves as a community, cultural and resource center, a platform of visibility for Latino performing artists, vendors, artisans and organizations that serve our community.

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COMMUNITY: We are not a silo. We are very aware of our community, its assets and its challenges. Raíces focuses on being a benefit to our extraordinary Sun Valley neighborhood, the Latino community, the City of Denver, and beyond. People can be part of Raíces Nation, a volunteer and outreach program that looks for ways to benefit our community. Furthermore, individuals and groups have a voice and leadership opportunities in events and activities created at Raíces.

Examples:

• Food drive & toy drive for Sun Valley families and Latin American countries, Platte River cleanups, participation at Sun Valley Bazaar & Multicultural Festivals, creations of events that capture authenticity of Latin American and Caribbean traditions to expose them in Colorado, creating art workshops with artists we bring at Raíces, fundraising events aligned with our goals and selected motives for Raíces Vision. 

• We are also a platform for Latino and Local artisans, food trucks and chefs, artists and small businesses to help expose them continuously, providing visibility and a more continuous presence in our community and our city. 

• We are a community center where groups and individuals can value their cultural heritage and identities, celebrate who they are, their important dates, and create meetups to build meaningful relationships while sharing knowledge.

• We spark the space with community programming that allows diversity and inclusion to mix resulting on an organic and active society integration at Raíces.

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CULTURE: A rich cultural events agenda is managed to foster Latino Arts and Culture. Our Cervecería Latina uniqueness comes from (1) valuing and showcasing authentic cultura and diversity of Latin American countries, the Caribbean, and US Latino culture, becoming our forefront and vehicle for our main programming; (2) unique beer recipes created by our Latino Company; (3) Raíces crew, ownership and leadership providing the Raíces experience.

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CERVEZA: This topic is three-fold : (1) Provide high quality craft beer with ingredients selected by our brewery team. Beers are entered into competitions, so far products have won 8 home-brew national awards before opening the taproom, and 6 international & national beer awards with the brewery. (2) Provide opportunity and a pipeline of underrepresented groups into the craft beer industry making it more accessible through Raíces SEEDs internship programs, and diversifying the demographics of the industry through intentional employment of underrepresented groups; (3) Provide education to the public about craft beer: its art and science behind each batch. 

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